PORTFOLIO

 

   The blog site should have the following material for assessment purposes:

1.  NGO blogsite: https://www.ngoblogsite.com                                  [2]

2. Digital press release with the following interactive features:

    Digital press release: https://www.ngoblogsite.com/digital-press-release

2.1 Link to the NGO's YouTube videos, where you interview

2.1.1 Two beneficiaries of the NGO 

      Community Representative

       Donors                                                                                                                    {2}

2.1.2 Two donors of the NGO

        Nonprofit organizations

        Sided market

FOR IMMEDIATE RELEASE:

[Magala A Mohwelere] Empowering Communities to Achieve Sustainable Development Goals

[Polokwane South Africa][Date: 17/10/2023] - [Magala A mohwelere] is a non-governmental organization committed to fostering economic growth, social inclusion, and environmental sustainability. Through their impactful programs, they have helped communities achieve the United Nations Sustainable Development Goals (SDGs) - a broad call to action to end poverty, protect the planet, and ensure that all people enjoy peace and prosperity.

As part of their mission to raise awareness and promote their work, [Magala A Mohwelere has released a digital press release that features interactive elements that allow viewers to engage with their content. Here are some of the highlights:

• The NGO's YouTube channel features inspiring stories from the beneficiaries who have received support from their programs. In the following videos, you can hear directly from the people who have had their lives changed for the better through [Name of NGO]'s interventions:

-Two beneficiaries of the NGO: [Insert name of beneficiary and brief description of the program they benefitted from]

- Annual Gala: March 15th - Charity Walk: May 12th - Fundraising Dinner: August 23rd - Health Fair: November 7th

"We are proud to be making a difference in the lives of people all over the world," said  founder and  "We hope our digital press release will help spread awareness about the important work we do and inspire more people to support our cause."

[Magala A Mohwelere] invites you to join their community and help achieve the Sustainable Development Goals. For more information about their programs and how to support their cause, please visit their website [insert website link].

(4)

2.2 Link to the NGO's social networking sites. These sites must be active and loaded with content.

2.2.1 Facebook 

https://www.wildapricot.com/blog/category/events{15}

2.2.2 Twitter 

https://twitter.com/i/flow/login?redirect_after_login=%2Fintent%2Ftweet%3Ftext%3DNonprofit%2520Twitter%2520can%2520be%2520a%2520great%2520place%2520to%2520find%2520ideas%2C%2520inspiration%2C%2520and%2520resources%2520to%2520grow%2520your%2520fundraising%2520campaigns%2520and%2520online%2520networks.%2520Learn%2520the%2520best%2520methods%2520from%2520these%252012%2520pros.%2520%2520https%3A%2F%2Fgivewp.com%2Fbest-nonprofit-twitter-accounts%2F{15}

2.2.3 Instagram 

https://donorbox.org/nonprofit-blog/instagram-for-nonprofits#3{15}                                                                                                        

3. Schedule of the NGO’s four annual events

   1. Fundraising gala: A formal dinner or evening reception where donors and supporters come to donate money to the NGO.

2. Awareness walk/run: A community event where individuals or teams raise awareness and funds for the NGO's cause by participating in a walk or run.

3. Charity auction: An auction where goods or services are sold to raise funds to support the NGO.

4. Volunteer appreciation event: A celebration of the volunteers who contribute their time and effort to support the work of the NGO.                                                                                                                             [8]

4. HIV/AIDS policy of the NGO [10]

5. Copy of the NGO’s online reputation management strategy

1. Monitor online mentions regularly:

 NGOs need to keep track of what people are saying about them online. They should set up tools like Google Alerts, social media monitoring apps, and brand monitoring software to stay informed about online conversations related to their organization.

2. Respond promptly:

 Whenever people are talking about an NGO online, they expect to receive a response, especially if they have a complaint or a negative comment to make. NGOs should respond to each comment or message in a timely manner to show that they care about their community and value their opinion.

3. Encourage positive feedback:

NGOs should encourage their supporters to leave positive reviews and comments about their work online. They can do this by creating engaging content, interacting with their community, and asking for feedback. Positive reviews and comments can help counterbalance any negative remarks that may be circulating on the web.

4. Address negative feedback:

It is essential to deal with negative feedback properly. NGOs should treat every negative comment as an opportunity to improve their work and engage with their detractors. They should acknowledge the issue, empathize with the person's concern, and offer a clear resolution. This way, they can turn a negative situation into a positive experience.

5. Publish valuable content:

NGOs should produce valuable content that is relevant to their mission and their audience. Creating high-quality blog posts, videos, podcasts, and infographics can help establish an organization as a thought leader in the sector, and it can also drive traffic to their website.

6. Be transparent:

NGOs should be transparent in their operations, communicate their objectives and strategies clearly, and make their financial reports and impact data publicly available. They should also be honest about their challenges and limitations. Building a reputation on honesty and transparency can earn trust and foster a loyal community.                                                                 [15]

6. Compile an integrated brand marketing plan for your NGO on your blogsite.

 I can provide you with a sample integrated brand marketing plan for your NGO. Here it is:

Integrated Brand Marketing Plan

1. Executive Summary

We are proposing an integrated brand marketing plan for our NGO, which focuses on promoting our goals and objectives to our target audience. This plan aims to increase awareness of our NGO and engage more individuals and organizations to support our cause.

2. Situation Analysis

a. Internal Environment: Our NGO has been active for several years, and we have a team of dedicated staff and volunteers who work tirelessly to achieve the organization's goals. We have established relationships with various stakeholders, including donors, partners, and volunteers.

b. External Environment:

The market for NGOs is highly competitive, and there are many other organizations vying for support and attention. We operate in a challenging economic environment, and funding can sometimes be difficult to secure.

3. Goals

a. Increase awareness of our NGO and its mission.

b. Engage more individuals and organizations to support our cause.

c. Secure additional funding to support our programs and activities.

4. Target Market

Our target market includes:

a. People who are passionate about our cause and willing to volunteer or donate to support it.

b. Organizations looking for partnership opportunities to make a positive impact in society.

c. Government agencies and policymakers who can influence the implementation of policies that aligns with our mission.

5. Marketing Mix (4Ps)

a. Product: Our product is the work that our NGO does to make a positive impact in society.

b. Price: Our NGO is a non-profit and relies on donations and grants to fund our activities. We will aim to keep our pricing relevant and competitive.

c. Promotion: Our promotion strategy will include a mix of digital and traditional marketing tactics, such as social media, email marketing, event marketing, and direct mail.

d. Place: We will have a physical office location where people can come to donate, volunteer, or obtain information.

6. Branding

Our branding strategy will include:

a. Identification of our unique selling proposition and key messaging.

b. Creation of a logo and tagline that communicates our mission, values.

c. Implementation of consistent branding across all marketing channels and materials.

d. Development of a brand guide to ensure continuity in our messaging and visuals.

7. Metrics for Success

Success for this integrated brand marketing plan will be measured through:

a. Increased website traffic and social media engagement.

b. Increase in the number of volunteers, donors, and partners supporting our cause.

c. Increase in the number of successful grant applications and funding secured.

d. Positive media coverage and increased brand recognition in the sector.

Conclusion

This integrated brand marketing plan aims to increase the awareness of our NGO's mission and goals while also engaging more individuals and organizations to support our cause. Through careful planning and execution, we hope to achieve our goals and continue to make a positive impact in society.                                                                                                                                                                                   [6]

7. Technical presentation